ABM & Marketing Ops Specialist (gn) - hybrid in Hasselt (Belgium) or fully remote in Europe

Description

We’re looking for a data-driven and detail-oriented ABM & Marketing Ops Specialist (gn) to join our growing Marketing team. In this hybrid role, you'll sit at the intersection of marketing technology and execution, owning our CRM data flows, reporting infrastructure, and playing a key role in designing and delivering account-based marketing (ABM) campaigns across email and paid channels. You’ll be making sure our marketing engine runs smooth, helping us reach, engage, and convert high-value target accounts. We’re looking to fill this position as soon as possible, with the option to work hybrid in Hasselt (Belgium) or fully remote in Europe.

In return, we offer you

Competitive salary and performance bonuses
Remote-friendly work environment
Learning & development budget
A collaborative, high-impact marketing team with room to grow

Your Role

Marketing Operations

Manage and optimize the CRM data pipeline to ensure clean, actionable contact/account data
Build and maintain dashboards to track key marketing KPIs (MQLs, pipeline contribution, campaign performance, etc.)
Collaborate with product marketing and sales to ensure data alignment and lead handoff processes

Account-Based Marketing

Design and execute ABM programs targeting high-value accounts across email, paid ads (LinkedIn, Google), and nurture tracks
Build segmented campaign workflows, audience lists, and automated nurture sequences
Partner with product marketing and sales to align messaging, timing, and strategy for target account outreach
Track ABM campaign performance and continuously optimize for engagement and pipeline growth

Your Skills

Minimum 3 years of experience in B2B marketing, with a focus on marketing ops and/or account-based marketing
Proficiency with marketing automation tools (e.g., HubSpot, Rollworks, Zoom info, Clay) and CRM systems (e.g., Salesforce)
Strong analytical mindset, you know your way around dashboards, attribution, and campaign performance metrics
Familiarity with running paid digital campaigns (especially LinkedIn Ads and Google Ads)
Experience building targeted email workflows and nurture sequences
Willingness to learn about target industries
Proficiency in both written and spoken English
Clear communicator and natural collaborator across Sales and Marketing Teams

Bonus Points

Experience working in a SaaS or high-growth B2B environment
Proficiency in Dutch
Basic HTML/CSS for email customization

About TrendMiner

TrendMiner is an innovative software company based in Hasselt, Belgium, specializing in industrial analytics. We focus on time series, event and asset data with an increasing integration of machine learning. Founded in 2008 as a spin-off from the University of Leuven, we develop advanced analytics solutions for the manufacturing industry, including the chemical, oil, gas and pharmaceutical industries. Since 2024 TrendMiner is part of the Proemion Group, which specializes in industrial analytics. Due to our rapid growth, we are always looking for ambitious and enthusiastic new talents.

TrendMiner is an equal opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, or disability status.

About us

We are a fast-growing international industrial tech company at the forefront of the IoT and Telematics revolution with headquarters in Fulda. Outside of Germany, we have offices in the USA and South Korea, as well as numerous colleagues working remotely for us worldwide. Our headcount has more than tripled in the last eight years from 60 to over 180 employees. With you, we want to continuously develop the company to the next level.

With us, you can move things forward. There are short decision-making processes and a lot of creative freedom for you. Our corporate culture is characterized by internationality, diversity and agility as well as by a hands-on mentality.

We are interested in you as a person with your skills and talents. We are happy to see you adding to our diversity.